Monthly Archive: February 2013

Inattention Blindness

Remember the invisible gorilla video? In an experiment popularized by the book of the same name, volunteers were told to keep track of how many times a basketball was passed between players. While the ball was...

The Eisenhower Matrix

President Eisenhower reportedly managed his tasks by categorizing them into a 2×2 matrix with the dimensions of importance and urgency. We describe this method as the Eisenhower Method or the Eisenhower Matrix. This article...